When we talk about tools that became the powerhouse of sales pipelines & business operations of companies around the world, a CRM or Customer Relationship Management tool tops the chart. According to a report by FindStack, over 91% of companies around the globe have a dedicated Customer Relationship Management solution in place for out-of-the-box sales enablement and superior customer engagement.
CRM tools today are constantly generating
value, driving customer relationships, boosting retention, and ultimately
generating revenue for companies. Today, the tool is enabling organizations of
all scales to track the behavior & actions of their patrons and potential
customers through the organization's marketing campaigns, social media, and
website and take appropriate action to resonate with the customer's interest.
In this post, we will talk about the five
latest customer relationship management trends and understand how a SuiteCRMcustomization company helps you bridge gap towards business success:
1. Artificial Intelligence & CRM Systems:
The 21st century is the age of big data where
artificial intelligence (AI) and smart algorithms are making processes
efficient beyond imagination. Right from out-of-the-box sales analytics to
conversational intelligence, with the right SuiteCRM customization services,
you can get hands-on AI-powered CRMs that provide a whole range of broader
functionality and take your business operations to a whole new level.
2. Improved Customer Experience:
An ideal CRM solution helps you improve your
organization's customer experience manifolds. Today, companies are leveraging
dedicated CRMs to boost customer journeys in every interaction where marketing,
service, and sales processes are tightly coupled. This has exponentially
improved touch-points such as customer transaction, decision, experience,
relationship, and resolution. With strategic objectives in place such as
customer lifecycle, retention, advocacy & loyalty, CRM solutions are going
futuristic and helping businesses reach heights, that too at a faster pace.
3. Process Automation:
Another emerging trend in the Customer
Relationship Management (CRM) arena is process automation. Companies today are
automating more business processes through their CRMs to eliminate
administration overhead and boost their sales, marketing, service, and other
departments. For instance, your business can leverage chatbots to communicate
with customers and establish an initial rapport, which can be further closed by
a sales representative.
4. Social & Mobile CRM:
Another 'hot' term in the CRM arena in current
times is Social & Mobile CRM. With ever-increasing users of social media
such as Twitter, LinkedIn, Facebook, and Instagram, today it has become
possible to move beyond traditional practices of gathering customer data and
gaining powerful insights from people on social media. Companies can comprehend
what people are posting about them, what the vibe is about their new product,
or how the current brand sentiment. An ideal Social & Mobile CRM development company can help you understand what suits your customer best and
directly impact your sales funnel.
5. Predictive Analysis & Big Data:
We all have heard that data is the new oil. As
mentioned earlier, we live in a century where data has become everything for
companies. With Big Data analytics, companies are analyzing customer data to
gain powerful insights, generate valuable inferences, and aid their
decision-making. CRM solutions are empowering companies to make data-driven
decisions by offering features such as big data analytics to discover
particular sales opportunities & loose points in their Sales or Marketing
funnel. Hence, companies can now understand whether the prospects are moving
through the funnel efficiently or not.
Wrapping It Up:
There is no denying that Customer Relationship
Management (CRM) solutions sit at the heart of any business. A powerful CRM
automates workflow, moves customer information swiftly, provides a connected
app stack, provides predictive insights, and most importantly, saves your valuable
time!