How A CRM Development Company Equips You Support Your Customers End-To-End

 When we talk about tools that became the powerhouse of sales pipelines & business operations of companies around the world, a CRM or Customer Relationship Management tool tops the chart. According to a report by FindStack, over 91% of companies around the globe have a dedicated Customer Relationship Management solution in place for out-of-the-box sales enablement and superior customer engagement.

 

CRM tools today are constantly generating value, driving customer relationships, boosting retention, and ultimately generating revenue for companies. Today, the tool is enabling organizations of all scales to track the behavior & actions of their patrons and potential customers through the organization's marketing campaigns, social media, and website and take appropriate action to resonate with the customer's interest.

                                                                                

 

In this post, we will talk about the five latest customer relationship management trends and understand how a SuiteCRMcustomization company helps you bridge gap towards business success:

 

1.  Artificial Intelligence & CRM Systems:

The 21st century is the age of big data where artificial intelligence (AI) and smart algorithms are making processes efficient beyond imagination. Right from out-of-the-box sales analytics to conversational intelligence, with the right SuiteCRM customization services, you can get hands-on AI-powered CRMs that provide a whole range of broader functionality and take your business operations to a whole new level.

 

2.  Improved Customer Experience:

An ideal CRM solution helps you improve your organization's customer experience manifolds. Today, companies are leveraging dedicated CRMs to boost customer journeys in every interaction where marketing, service, and sales processes are tightly coupled. This has exponentially improved touch-points such as customer transaction, decision, experience, relationship, and resolution. With strategic objectives in place such as customer lifecycle, retention, advocacy & loyalty, CRM solutions are going futuristic and helping businesses reach heights, that too at a faster pace.

 

3.  Process Automation:

Another emerging trend in the Customer Relationship Management (CRM) arena is process automation. Companies today are automating more business processes through their CRMs to eliminate administration overhead and boost their sales, marketing, service, and other departments. For instance, your business can leverage chatbots to communicate with customers and establish an initial rapport, which can be further closed by a sales representative.

 

4.  Social & Mobile CRM:

Another 'hot' term in the CRM arena in current times is Social & Mobile CRM. With ever-increasing users of social media such as Twitter, LinkedIn, Facebook, and Instagram, today it has become possible to move beyond traditional practices of gathering customer data and gaining powerful insights from people on social media. Companies can comprehend what people are posting about them, what the vibe is about their new product, or how the current brand sentiment. An ideal Social & Mobile CRM development company can help you understand what suits your customer best and directly impact your sales funnel.

                                                                            

 

5.  Predictive Analysis & Big Data:

We all have heard that data is the new oil. As mentioned earlier, we live in a century where data has become everything for companies. With Big Data analytics, companies are analyzing customer data to gain powerful insights, generate valuable inferences, and aid their decision-making. CRM solutions are empowering companies to make data-driven decisions by offering features such as big data analytics to discover particular sales opportunities & loose points in their Sales or Marketing funnel. Hence, companies can now understand whether the prospects are moving through the funnel efficiently or not.

 

Wrapping It Up:

There is no denying that Customer Relationship Management (CRM) solutions sit at the heart of any business. A powerful CRM automates workflow, moves customer information swiftly, provides a connected app stack, provides predictive insights, and most importantly, saves your valuable time!

How Can Companies Benefit From SuiteCRM Customization?

 Irrespective of the industry vertical or market size your business operates in, Customer Relationship Management (CRM) technology continues to dominate the Sales, Marketing & Customer Service operations of companies around the world.

As per a report by FindStack, the CRM market is expected to achieve a valuation of a whopping USD 128.97 billion by FY 2028. From business process automation, shorter sales cycles, and improved customer service to increased customer loyalty, the right CRM software can allow companies to reach revenue targets, foster productivity, and ensure sales force effectiveness.

How Customized CRM Solution Helps?

There is no denying that choosing the right trim of CRM software can be cumbersome for many, especially when there are parameters to consider such as deployment options, cost-effectiveness, business value & most importantly, scalability.

This is where a SuiteCRM customization company comes in handy and provides a balanced blend of features catering to company-specific requirements. Let’s move ahead and understand how your business can benefit from SuiteCRM customization services.

1. Tailored to Your Needs:

Pre-packed CRM software often focuses on the overall picture and focuses on broader business processes & departments while missing out completely on providing a company-specific experience. With the help of a dedicated SuiteCRM customization company, you can get your hands on a tailored solution that fits your business and meets your needs better.

Moreover, rather than paying for all the unwanted and overrated features, you can cherry-pick the features you need and boost the customer’s data, sales, and marketing endeavors.

2. Automated Workflow:

Companies can leverage SuiteCRM customization services and implement an integrated and automated workflow for their teams. Whether it’s marketing, analytics, customer support, sales reports, or billing processes, SuitCRM customization can allow you to streamline all the processes.

Once streamlined, companies can churn out higher productivity rates across teams. Departments such as Marketing, Sales, and Operations can work together, collaborate seamlessly, and enjoy easy and highly-available access to customer data.

3. Efficient Reporting:

Another out-of-the-box benefit associated with a customized SuiteCRM solution is advanced and need-specific data reporting. Whether it’s the CRM pipeline report, forecasted sales report, sales performance report, or profitability report, a customized SuiteCRM solution can accommodate all reporting endeavors under the same umbrella.

Companies can leverage the generated inference by these reports and certainly make better decisions, improvise gaps in processes and foster healthy & lasting relationships with stakeholders. From sales, and customer to campaign reporting, a customized SuiteCRM solution has got it all covered for you, in-house.

4. Better Control Over Data:

Often companies undermine the importance of data security and then incur huge fines. For instance, in 2019, a fine of over USD 26 million was levied on British Airways for failing to prevent a data breach that affected the data of over 400,000 customers. Therefore, data security today has become much more than a mere concern for organizations.

Since data has become the oil for organizations of all scales. With that comes the importance of data security. With stricter than ever government and other compliance regulations, a custom SuiteCRM solution is a viable fit for your data security needs. Since you’re no longer dependent on the protection standards of the provider, you can get integrated advanced security features into your CRM. Hence, keep the data secured and ensure controlled and seamless access.

Wrapping It Up:

Effective customer relationships are critical to building robust brand loyalty for any company. If done right, a customized SuiteCRM solution will help you with improved customer relationships, increased efficiency across business processes, get an in-depth understanding of data, and boost sales more than ever. Explore today!